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Poolsar

2021

Mining / DeFi

10k

Users Pre-launch

Top-10

Global Mining Pool

Poolsar was a Chia mining pool that needed to establish credibility and attract miners before the mainnet launch.

The Challenge

Chia was a new blockchain with a different consensus mechanism. Miners were skeptical, and competition from established pools was fierce.

Our Approach

→Built pre-launch community of early Chia believers
→Created technical content establishing Poolsar as experts
→Developed referral program incentivizing miner recruitment
→Engaged directly with Chia community on forums and Discord

Detailed Outcomes

/10,000 users committed before launch
/Ranked in Top-10 Chia mining pools globally
/Strong retention through community trust

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